HDL BRANDING PROPOSAL

HAI DI LAO is a highly innovative hot pot chain born in Sichuan, with 75 locations around the world. It is my honor to be invited to propose a new brand identity and guidelines based on the current name.

INFINITE HAPPINESS
 
A highly innovative hot pot chain born in Sichuan, with 75 locations around the world. HAI DI LAO is a customer service driven enterprise. Patrons waiting for tables can play board games, use the internet, eat free snacks, or even get a manicure and shoeshine.
 
It is my honor to be invited to propose a new brand identity and guidelines based on the current name.
LOGOMOTION
PROPOSED CONCEPT
"Customer service is the key to a successful business.
Service with a smile is a little thing that makes a big difference"

3 messages behind the little red half-circle shape.
1. A smile
2. A lying down capital D
3. A red hot pot
PROPOSED LOGO
The proposed logo comprises the brand icon and the brand name.
 
Brand icon (A traditional hot pot)
The traditional hot pot icon is formed by letter H, D, L which are 3 initial letters from HAI DI LAO.
 
Brand name
A typographic representation of the brand and has been specially crafted to complement the icon.
Please click the link below if you want to see my another branding project.

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