空 KONG (BRANDING)

KONG STUDIO Combination of Oriental and Western Style KONG STUDIO is a visual communication design team based in Singapore - a multicultural place. Kong focus on Branding Development, Environmental Graphic and Web Design. Create Room for Creativity and Imagination Why it is named "Kong"? 空 (pronouncing as Kong) in Mandarin is emptiness. It is also described as empty spaces in design layout. Different percentage of empty spaces creates different kind of look and feel. Kong is a design philosophy to me. I believe that a good layout is not how you control the design elements, is how you control the empty spaces.

KONG STUDIO
 
Combination of Oriental and Western Style
KONG STUDIO is a visual communication design team based in Singapore - a multicultural place. Kong focus on Branding Development, Environmental Graphic and Web Design.
 
Create Room for Creativity and Imagination
Why it is named "Kong"? 空 (pronouncing as Kong) in Mandarin is emptiness. It is also described as empty spaces in design layout. Different percentage of empty spaces creates different kind of look and feel. Kong is a design philosophy to me. I believe that a good layout is not how you control the design elements, is how you control the empty spaces.
SIGNAGE
BRAND MARK SYMBOL
The monogram symbol was based on Chinese character - 空.
And it's also formed by the initial of founder's name - K and H.
 
SUPPORTING BRAND ELEMENTS
The supporting brand elements contain motifs, icons and images.
Kong motif was inspired by Chinese screen, it was also formed by letter K & H.
Kong icon based on my interpretation of "Empty" (空). Some icons are direct, universal, and some are abstract.
TYPOGRAPHY
Please click the link to view 空 Kong Chinese Typeface or English Typeface
GRID SYSTEM
NAMECARD
Symbol (空) was embossed by common seal stamp
Naturalis (Matt) White 200gsm with FPS (Matt) Black 350gsm on reverse
LETTERHEAD
Symbol (空) was embossed by common seal stamp
Naturalis (Matt) White 120gsm
ENVELOPE WITH WAX SEAL
Custom-made wood carving case and Chinese seal
HAND FAN & WOOD CARVING CASE
PRINT COLLATERAL
APP ICON
WEBSITE
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