MINIMALIST RED PACKETS II
MINIMALIST RED PACKETS II [Feather] Among the 12 animals in the Chinese Zodiac, the Rooster is the only one that appears with colourful feathers. 羽 (yu) is a pictographic character that depicts the shape of bird feathers, with their connection to wings as a metaphor for flight. The feather is also regarded as a symbol of harmony, beauty and fortune. In 2017, Kong presents an exclusively designed set of red packets. It features four lucky feathers symbolising ‘soaring to new heights’. Project Team: Creative Director: Kevin He Art Director: Desmond Loh Copywriter: Kellin Chew
Feather
Among the 12 animals in the Chinese Zodiac, the Rooster is the only one that appears with colourful feathers. 羽 (yu) is a pictographic character that depicts the shape of bird feathers, with their connection to wings as a metaphor for flight. The feather is also regarded as a symbol of harmony, beauty and fortune.
In 2017, Kong presents an exclusively designed set of red packets. It features four lucky feathers symbolising ‘soaring to new heights’.
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Please drop an email to kevin@kongstudio.com.sg if you would like to purchase "Feather羽" red packets.
Project Team:
Creative Director: Kevin He
Art Director: Desmond Loh
Copywriter: Kellin Chew
Creative Director: Kevin He
Art Director: Desmond Loh
Copywriter: Kellin Chew