MINIMALIST RED PACKETS II

MINIMALIST RED PACKETS II [Feather] Among the 12 animals in the Chinese Zodiac, the Rooster is the only one that appears with colourful feathers. 羽 (yu) is a pictographic character that depicts the shape of bird feathers, with their connection to wings as a metaphor for flight. The feather is also regarded as a symbol of harmony, beauty and fortune. In 2017, Kong presents an exclusively designed set of red packets. It features four lucky feathers symbolising ‘soaring to new heights’. Project Team: Creative Director: Kevin He Art Director: Desmond Loh Copywriter: Kellin Chew

Feather

Among the 12 animals in the Chinese Zodiac, the Rooster is the only one that appears with colourful feathers. 羽 (yu) is a pictographic character that depicts the shape of bird feathers, with their connection to wings as a metaphor for flight. The feather is also regarded as a symbol of harmony, beauty and fortune.

In 2017, Kong presents an exclusively designed set of red packets. It features four lucky feathers symbolising ‘soaring to new heights’.

Thanks for watching!
Please drop an email to kevin@kongstudio.com.sg if you would like to purchase "Feather羽" red packets.

Project Team:
Creative Director: Kevin He
Art Director: Desmond Loh
Copywriter: Kellin Chew

 

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